Īfter more than a decade of steady losses, the magazine's fortunes finally turned around in the 1960s when Andre Laguerre became its managing editor. Much of the subject matter was directed at upper-class activities such as yachting, polo and safaris, but upscale would-be advertisers were unconvinced that sports fans were a significant part of their market. The early issues of the magazine seemed caught between two opposing views of its audience. Mark Ford, President of the Sports Illustrated Group in 2010 The popularity of spectator sports in the United States was about to explode, and that popularity came to be driven largely by three things: economic prosperity, television, and Sports Illustrated. Launched on August 9, 1954, it was not profitable (and would not be so for 12 years) and not particularly well run at first, but Luce's timing was good.
Swanberg wrote that the company's intellectuals dubbed the proposed magazine "Muscle", "Jockstrap", and "Sweat Socks". Many at Time-Life scoffed at Luce's idea in his Pulitzer Prize–winning biography, Luce and His Empire, W. The goal of the new magazine was to be basically a magazine, but with sports. A number of advisers to Luce, including Life magazine's Ernest Havemann, tried to kill the idea, but Luce, who was not a sports fan, decided the time was right. At the time, many believed sports was beneath the attention of serious journalism and did not think sports news could fill a weekly magazine, especially during the winter. It was then that Time patriarch Henry Luce began considering whether his company should attempt to fill that gap. There was no large-base, general, weekly sports magazine with a national following on actual active events.
During the 1940s these magazines were monthly and they did not cover the current events because of the production schedules. Dell's version focused on major sports (baseball, basketball, boxing) and competed on magazine racks against Sport and other monthly sports magazines. He then sold the name to Dell Publications, which released Sports Illustrated in 1949 and this version lasted six issues before closing. The magazine focused on golf, tennis, and skiing with articles on the major sports. He published the magazine from 1936 to 1938 on a monthly basis. In 1936, Stuart Scheftel created Sports Illustrated with a target market for sportsman. There were two magazines named Sports Illustrated before the current magazine was launched on August 9, 1954.
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While Meredith initially planned to continue publishing its print and digital properties under license from ABG (who planned to leverage the Sports Illustrated brand in other markets), ABG later announced that it would instead give the publishing rights to theMaven, Inc.-a digital media company. The following year, Meredith announced that it would sell Sports Illustrated to Authentic Brands Group. In 2018, the magazine was sold to Meredith Corporation by means of its acquisition of parent company Time Inc., but Meredith stated that it planned to sell Sports Illustrated as it did not align with its lifestyle properties. It is also known for its annual swimsuit issue, which has been published since 1964, and has spawned other complementary media works and products. It was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twice. Sports Illustrated ( SI) is an American sports magazine owned by Authentic Brands Group, and was first published in August 1954. Writer-Reporters: Sarah Kwak, Andrew Lawrence, Rick Lipsey, Julia Morrill, Rebecca Sun, Pablo S. Staff Writers: Brian Cazeneuve, Albert Chen, Chris Mannix, Ben Reiter, Melissa Seguraĭeputy Chief of Reporters: Lawrence Mondi Jon WertheimĪssociate Editors: Darcie Baum (Swimsuit) Mark Beech, Adam Duerson, Gene Menez, Elizabeth Newman, David Sabino (Statistics) Price, Selena Roberts, Alan Shipnuck, Phil Taylor, Ian Thomsen, Jim Trotter, Gary Van Sickle, Tom Verducci, Grant Wahl, L. Austin Murphy, Dan Patrick, Joe Posnanski, S.L. ' Senior Writers: Kelli Anderson, Lars Anderson, Chris Ballard, Michael Bamberger, George Dohrmann, David Epstein, Michael Farber, Damon Hack, Lee Jenkins, Peter King, Thomas Lake, Tim Layden, J. Senior Editors: Mark Bechtel, Trisha Lucey Blackmar, MJ Day (Swimsuit) Mark Godich Stefanie Kaufman (Operations) Kostya P. Senior Editor, Chief of Reporters: Richard Demak Managing Editor SI Golf Group: Jim Gorant
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